From career professionals
8 Top SEO Writing Tips for Marketers and Small Business Owners Most marketers already know that search engine optimization (SEO) is key to the growth of an online business. It can even boost visibility for local brick-and-mortar retail locations with a little effort. Unfortunately, many business owners and marketers lack the basic skills to take […]
SaaS SEO: The Complete 2022 Guide Welcome to the Complete 2022 Guide for SaaS SEO. If you are reading this, chances are you’re interested in building a search engine optimization strategy for your SaaS company. Perhaps you’ve always heard you should “do” SEO. Or maybe you’re already running a content marketing strategy but want to […]
Five Steps to Estimating the ROI of an SEO Strategy SEO isn’t for everyone, but for the right business it can be huge. Estimating the return on investment (ROI) of Search Engine Optimization can be difficult, particularly for individuals with little to no experience in digital marketing. This article will outline key ways you can […]
How to Write B2B Marketing Articles B2B Marketing Article Writing: The Definitive Guide You want your post to rank in the top 10. So do thousands of other people, and Google’s algorithm to rank pages is constantly changing (500–600 times per year, to be exact). How do you write B2B marketing articles that cut through the noise and […]
Evergreen Content – A Critical Tool in Tech Marketing Can you think of some things that have stood the test of time? For me, the first things that come to mind are morning coffee runs, board games, and dogs as man’s best friend. What do these things have in common? People derive a sense of […]
Technical Content Writing and The Art of Communication Communication isn’t always a strong point for tech workers. Many of them think, “I either go too low-level or too high-level. I can never seem to get it quite right.” It’s difficult to distill complex technological concepts into concise and understandable language. Many people in technology […]
10 B2B lead Generation Ideas for 2021 B2B Lead Generation Made Simple B2B lead generation ideas must be custom-tailored to the needs of individual companies. What works for one company may fall flat for another, even if they implement the same strategy. You need to think both outside and inside the box with B2B lead […]
Web Design for Small Business: The Ultimate Guide In this guide to website design for small businesses, we provide key insider marketing tips to improve your website along with the tools you need to do so. By using the suggestions outlined in this post, you can craft a fantastic website and boost your brand’s online […]
Marketing for Technology Companies This article breaks down what you need to know about marketing for tech and IT companies. 70% of upstart tech companies fail just shy of the two year mark. Why does this happen? A deep dive into a collection of startup post-mortems revealed some common themes that explain this staggering statistic. […]
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