Vale Creative Marketing Blog

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Technical Writing
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How to Write B2B Marketing Articles

How to Write B2B Marketing Articles B2B Marketing Article Writing: The Definitive Guide You want your post to rank in the top 10. So do thousands of other people, and Google’s algorithm to rank pages is constantly changing (500–600 times per year, to be exact). How do you write B2B marketing articles that

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Technical Writing
Eric Clay

Evergreen Content – A Critical Tool in Tech Marketing

Evergreen Content – A Critical Tool in Tech Marketing Can you think of some things that have stood the test of time? For me, the first things that come to mind are morning coffee runs, board games, and dogs as man’s best friend. What do these things have in common?

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Technical Writing
Eric Clay

Technical Content Writing and The Art of Communication

Technical Content Writing and The Art of Communication Communication isn’t always a strong point for tech workers. Many of them think, “I either go too low-level or too high-level. I can never seem to get it quite right.”    It’s difficult to distill complex technological concepts into concise and understandable

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Technology Marketing
Eric Clay

10 B2B Lead Generation Ideas For 2021

10 B2B lead Generation Ideas for 2021 B2B Lead Generation Made Simple B2B lead generation ideas must be custom-tailored to the needs of individual companies. What works for one company may fall flat for another, even if they implement the same strategy. You need to think both outside and inside

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Web Design
Eric Clay

Web Design for Small Business: The Ultimate Guide

Web Design for Small Business: The Ultimate Guide In this guide to website design for small businesses, we provide key insider marketing tips to improve your website along with the tools you need to do so. By using the suggestions outlined in this post, you can craft a fantastic website

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Mobile technology
Technology Marketing
Eric Clay

The Complete Guide to Marketing for Technology Companies

The Complete Guide to Marketing for Technology Companies Technology Marketing Made Simple 70% of upstart tech companies fail just shy of the two year mark.  Why does this happen? A deep dive into a collection of startup post-mortems revealed some common themes that explain this staggering statistic. 5 out of

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