Vale Creative began by researching key terms and building an SEO strategy for Dark Cubed by creating custom landing pages, high value SEO articles and optimized digital ads. We first assessed trends in their market segment, competition, and their existing content. We then identified which key words they should be ranking for in order to generate the most value traffic. Vale Creative helped Dark Cubed rank for channel specific terms such as “MSP Business Plan”, “MSP Website”, and “MSP Cybersecurity.”
We utilized Google Analytics to gain insight into how web users interacted with and located their website and measured successful advertising techniques to grow from there. We then implemented strategies to improve their rankings including content writing such as SEO-optimizing blog posts and building a network of backlinks to their site through podcast outreach and more. Throughout this process, we constantly assessed the success of various approaches and fine tuned each step.