Step 3 – Testing and Optimizing for Continued Improvement

How do you know how people are interacting with your website and what’s working?

You might want to conduct some simple A/B testing with different landing pages to optimize your web design. That is – you can test out different pages to see which page is most likely to produce leads. 

For example, you can set up one landing page with a call to action worded slightly differently than it is worded on another landing page. Users will randomly land on one of these pages, enabling you to see which wording generates the most clicks. You can test out many simple website changes, and over time achieve a highly optimized site capable of producing the most leads. This is a process that takes time to fully optimize, but it’s worth it for the results. You can use an online tool like Unbounce at a monthly price to do this. 

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It is important to note that optimizing your website is an ongoing process. Website design for small businesses must be maintained – what works today may not work in 6 months. You should continually monitor the effectiveness of your web pages for engaging potential customers and creating leads.

We recommend conducting a thorough assessment of how users are interacting with your website at least once every 6 months. This enables you to keep up with the competition, maximize your SEO, and appeal to an evolving consumer landscape. Lastly, it is important that your website reflects your branding, company’s identity, other promotional material, and product/service design. 

Many people overthink website design for small businesses, but it doesn’t have to be hard! If you use all of the tips in this article, you’ll have an excellent start to a fantastic site. If you’d like an expert assessment of your website,book a free consultation with us – we’d be happy to chat and give you some ideas about website design for small businesses, and discuss how you can create a streamlined marketing approach that highlights your brand and drives revenue.