Touchstone Security

Touchstone Case Study

Touchstone Security is a veteran-owned, New Jersey Managed Security Services Provider based in Allendale. Touchstone serves clients in New York, New Jersey, Pennsylvania, Delaware, and across the U.S. Touchstone Security partnered with Vale Creative in summer 2020 to revamp their marketing strategy and improve their SEO ranking for key terms in their industry.






In booked revenue from SEO within 24 months of starting.

Search that

Our SEO efforts yielded exponential growth in high-intent cybersecurity related traffic. This resulted in six-figure revenue increases and new monthly client’s.

Cost-Effective Digital Advertising

We helped Touchstone implement a comprehensive marketing strategy that began generating low-cost, high-value leads.

“I am a fanatical supporter of Eric Clay due to my experience receiving his incredible services. In 22 years of running my own companies, I simply have not had a better, results-oriented, marketing professional on my team. Since Eric started working on my marketing, I’ve struggled to keep up with the growth! He’s brilliant! ”

Rich Shinnick

CEO of Touchstone Security

The Results

1 %
Increased Traffic over 6 Months
0 -15
Monthly Sales Calls from SEO
$ 0
Monthly Organic Traffic Value

Vale Creative began our engagement by researching key terms and building an SEO strategy for Touchstone by doing extensive keyword research and building local landing pages. Vale Creative helped to grow traffic to Touchstone Security from 200 per month to 3000 in 9 months.

We utilized Google Analytics to gain insight into how web users interacted with and located their website and measured successful advertising techniques to grow from there.

We then implemented strategies to improve their rankings including content writing such as SEO-optimized blog posts and building a network of backlinks to their site. Throughout this process, we constantly assessed the success of various approaches and fine-tuned each step.

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